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Contact Us

  • The Websters
  • 800-482-9801
  • 11 N. Main St. Ashland, OR 97520

Holiday Store Hours (PST)
December 5 & 6: 10am to 7pm
December 19: 12 to 5:30pm
December 24: 10am to 3pm
December 25: Closed for Christmas
December 31: 10am to 3pm
January 1: Closed for New Years

Store Hours (PST)
Monday - Wednesday: 10am to 5:30pm
Thursday: 10am to 7:30pm
Friday - Saturday: 10am to 5:30pm
Sunday: 11am to 4pm

About us

Located on the Plaza in Ashland, Oregon, we specialize in high-quality, natural fibers as well as one-of-a-kind Art to Wear, including handmade clothing, hats, handbags and jewelry. Shop online or stop by the store, either way, we'll be delighted to meet you.

Spend $150 to get free shipping!

Meet Laine x Novita

Meet Laine x Novita

Oct 27th 2025

Laine's signature yarn is finally here! Developed in collaboration with Novita and West Yorkshire Spinners, the Laine x Novita line is made from the finest British wools: Falkland, Bluefaced Leicester, and Bluefaced Kerry Hill. 

Expertly spun in West Yorkshire, England (the birthplace of the spinning industry), we've stocked up on the high-quality Laine x Novita 4ply and the soft and stylish Laine x Novita DK. Perfect for everything from hard wearing sweaters to everyday accessories, both yarns offer unmatched versatility and potential for your next new cast-on.

"Some yarns are born from trend forecasts, seasonal palettes or production schedules. This one was born from memory, experience – and a quiet dream I’ve carried for years. 
Novita was the yarn I learned to knit with as a child, sitting beside my mum and grandmothers. It’s the yarn that has wrapped itself around my life, in handmade socks, sweaters and the kind of warmth that spans generations. Saying yes to this collaboration felt like closing a circle – and beginning something entirely new. Together with Novita and West Yorkshire Spinners, a historic mill in England, we began crafting what would become Laine x Novita, a yarn that reflects everything I love and believe in: character, structure, natural fibres, deep colour and emotional connection." 

- Jonna Helin, Founder & Creative Director of Laine Publishing

Shop Laine x Notiva Yarns


Soft, strong and beautifully refined – Laine x Novita 4ply is a pleasure to knit and crochet with. Spun in Yorkshire from premium British wool, this fingering weight yarn offers crisp stitch definition and an airy feel, ideal for lighter garments, shawls and layering pieces. Laine x Novita 4ply is a versatile choice for timeless, delicate projects. Each 100 gram skein has 437 yards/400 meters and is composed of 70% Falkland Wool, 15% Bluefaced Leicester, and 15% Bluefaced Kerry Hill.

Shop Laine x Novita 4ply

Pair Laine x Novita 4ply with your favorite silk mohair (we recommend Isager Silk Mohair) to knit the beautiful Moorberry by Jonna Helin (featured above). Moorberry is a relaxed, elegant vest with a deep v-neck and a fabulous drape, designed for layering or standing boldly on its own. Knitted mostly seamlessly from the top down, Moorberry features a European shoulder construction that offers both structure and fluidity. The intuitive shaping and modern silhouette make it an enjoyable knit for a wide range of skill levels. The fabric is brought to life with a luxurious pairing: the smooth bounce of Laine x Novita 4ply wool held together with the airy lightness of a silk mohair. The result is a piece that feels as good as it looks: soft, light and full of quiet confidence. Whether worn over a crisp blouse, a basic tee or nothing at all, Moorberry is a versatile, wearable piece - easy, but never ordinary.

Shop Laine x Novita 4ply Shop Isager Silk Mohair

The Mosspath Cardigan (featured above and designed by Jonna Helin), is worked seamlessly from the top down, featuring a contemporary European shoulder construction and a shallow v-neckline. The button band is finished with a neat double-knitting technique, giving the garment a clean, polished edge that holds its shape beautifully.

Jonna said the starting point for this design was the yarn itself: the new Laine x Novita DK. Its beautiful drape and tactile feel allow the simplest stockinette stitch to shine without the need for extra embellishments. The color is something special too: a soft blend of moss and olive green that captures everything we love about nature, from the quiet richness of a forest floor to the muted elegance of Mediterranean landscapes.

Soft, smooth, and full of character – Laine x Novita DK combines effortless stitch definition with everyday versatility, making it perfect for timeless garments and accessories. Each 100 gram skein has 246 yards/225 meters composed of 70% Falkland Wool, 15% Bluefaced Leicester, 15% Bluefaced Kerry Hill. 

Shop Laine x Novita DK

Stormfell by Jonna Helin Haworth by Jonna Helin


We are still receiving new Fall products daily!
Here's a quick peek at some of the newest additions to our inventory. 

Amano Andes Yarn E Frances Paper Little Notes
Crochet a Flower Bouquet Book Hazel Knits Small Batch Sport Yarn

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