Ecobutterfly wants people to feel good about their purchases knowing that it makes a difference in the world, both for the environment and for the people. Buying organic, recycled & Fair Trade is a small step toward a better world. Even the smallest changes make a big difference. No one can expect to do everything to make things better. Baby steps are the key. And just like the Monarch Butterfly, the world is a very beautiful, but a very delicate & fragile place and we all want it to be here for future generations to come.